Rambles and Riff Raff about all this and that
Fake bloggers beware.
Published by Esteban Glas on February 23rd, 2007 | This post lacks all category except for: Blogs, Web
Through Denken Uber we find a link to this article on UK’s Times on Line.
The idea is to criminally prosecute those companies who use fake identities or fake blogs to praise themselves. An interesting idea, and a honorable approach, although I seriously doubt it can actually be controlled.
Maybe Lenovo’s blog experts (Tim, Mark, David, I’m talking to you!) have something to say on the subject.
2 Responses to “Fake bloggers beware.”
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February 23rd, 2007 at 6:44 pm
Esteban,
Personal Opinion Disclaimer = ON
Subsequent comments are expressed solely as personal opinion and not as a representative of my employer. : )
I think these tactics will be self policing in and of themselves, and legislation against it is frivalous. IP addresses can be unmasked and savvy online denizens can be a suspicious lot, and love scandle - something else to blog about. So, I would say the risk vs return for a bunch of fake accolades is high. I.e. companies would generally deter themselves knowing the damage to PR if discovered is far greater than the short lived positive boost if undiscovered.
March 2nd, 2007 at 1:47 pm
I’m with Mark. Astroturfing, Sock-Puppets — everyone gets caught. The only fake blogs I can tolerate are the humor blogs like the Fake Steve Jobs.