The Challenge

Rambles and Riff Raff about all this and that

Live! WordCamp Argentina 2007 – Part 2

Published by Esteban Glas on October 31st, 2007 | This post lacks all category except for: Blogs, Business, Web 2.0

Section on Usability and Design. This shall be interesting.

Walter Kobailansky, is talking about people arriving to the sites and landing on pages different than the home. The Mac used to present is having issues. Get a ThinkPad! ;-).

Contrast not only comes in colours, but also on sizes. Luckily for Lenovo, Natalia Berriolo understands this. Not only the design is important but the way the information is made present.

They are showing subtraction.com the guy who redesigned the New York time’s site. Another example: veerle.duoh.com. Columns on the left make life harder to readers who come to your site. theshapeofdays.com is used as another example, in this case of a good and readable font size. The design gives identity, blogs are personal (note from self: even if a blog is corporate, it still needs to be personal and have a strong identity).

A good aim is how to try and integrate everything into the blog. Flickr, facebook, all should (or could) have a place in one’s blog. (Note: are blogs our own personal presentation card? Are they our personal aggregator?)

Massive footers are a good idea to give a “price” to the readers that make the effort to scroll (and hopefully read) all the way down the page.

 

Next talk is on monetizing a blog. Not particularly interested in this from a personal perspective, but it might be valuable from a business side.

Different ways to make money… given you have a number of visits and impressions that is high enough to do so.

The more interesting part of the talk is AdSense. Ismael Briasco suggests to show adds only to new visitors. This is something I’ve already heard around.

The guy in charge of the largest affiliate program in LA, Daniel Nader is next speaker. How they make the program grow: Community building, tool development, trust and collaboration and timely payments. How to create added value with ads. Daniel says it is possible. I still need to think how is it that adds can be something more than a (sometimes) relevant obnoxiousness.

The Challenge | WP Theme by HSO MM based on Gathering
Site prodly powered by WordPress