The Challenge

Rambles and Riff Raff about all this and that

The Marketing Chaos Theory

Published by Esteban Glas on June 12th, 2008 | This post lacks all category except for: All this and that, Marketing

After several years of investigation and tests I have finally reached what can be called a moment of enlightenment.

A bit of background.
In case you never heard about chaos theory (which means you have either been living in a cave or taken the “God does not play dice with the universe” statement a little bit two seriously), it is a field of math that tries to determine the behavior of certain dynamic systems under the premise that very slight changes on initial variables can yield enormously different final results.

Marketing scenarios are what you could call “dynamic systems”. You have people spending money to influence other people in the hope that they’ll end up doing about the same thing: spend money.

With that in mind I devoted every second of my spare time to find the ultimate marketing solution. The premise was: if a small change on initial variables can have a huge impact on the outcome of the system after an n number of iterations, then maybe a tiny marketing startup can make a company the hottest thing since the invention of sliced bread.

I was under the impression that some companies had already discovered this, since there is no way that perfectly normal products with nice packaging could have so much success without the aid of advanced maths. Either that or we are plainly stupid.

Since the investigation on the human race being rather short sighted was going to be too short, I decided it must of be maths.

The process.
It was just with the intuition that the theory could be correct that I embarked the task of figuring out all the different variables that could affect a perfect marketing campaign.

Drawing the complete picture of infinite different scenarios and evolution of the dynamic systems was a titanic endeavor. The old chaos theory cliché of the butterfly does apply; that is the reason why there could be absolutely no loose ends.

I have tried to abbreviate the complex maths and equations so that they make some sense. The following picture is a screenshot of an excel spreadsheet. Don’t feel ashamed if you don’t quite get the meaning of all the mathematical mambo-jumbo, since it is pretty advanced.

As you can see once you study hard and get all the pieces in the right places, it is a fool proof method for success.

The greatest thing (for you) is that my findings are for sale. For just a couple million dollars I’ll send you the whole thing.

Oh… there is just a minor caveat. It’ll take 527 years, 2 months, 9 days, 5 hours and 23 seconds (approximately) for the campaign to be successful. But, hey, you’ll only spend a Dollar (in advertising) and a couple millions (paying me) to get it up and running.

The Challenge | WP Theme by HSO MM based on Gathering
Site prodly powered by WordPress